Canonical web page layout articles

I need scientific works or articles about canonical layout forms used in e-commerce shops, something about prototyping and trying them on a real audience. Maybe can you lead me were I can found something like this information, or maybe you now that about the new names for this structure?

I found this example but it's old one:

I doing a research work on this but I can't find any information, so I hope somebody will lead me the right way!

Thant you!