Best way to smoothly onboard whilst adhering to text message laws
Our team have just discovered the harsh laws surrounding the opt-in/opt-out for receiving promotional SMSs.
Our current workflow is this (we are a prescription management application):
- User sees the doctor for the first time
- Doctor recommends the app to the user
- Doctor sends prescription to the app through his software (API)
4. User receives an SMS notifying them they have a new prescription and to download the app to view
- User sends prescription to a pharmacy etc
As you can see at point 4, there was no prior permission given by the user to opt-in for SMS messages from our company. We have 2 possible options
- Use a chatbot style to begin and make the patient begin the onboarding flow e.g Send the word 'Start' to 1800 400 400 to receive your prescription and a download link for the app. The user then receives an SMS which outlines if they have a prescription or not and flags for the permissions then.
- Use a QR code on a pamphlet and takes them to a webpage which asks for their permission to use SMS and a link to download the app.
Has anyone been through this conundrum before?