How to determine Minimal Detectable Effect for AB Test with Click-through Rate as success metric?
I am conducting an AB test on my site. I want to decide what is considered a good MDE (Minimal Detectable Effect) when it comes to click-through rate. I can understand you can choose MDE when your main success metric is revenue since you c…
AB Test Dilemma
I am running an AB test on a site I launched. If I want to launch a new CTA button on my site and as a result, another section of my site performs worse, how do I account for this or how can I avoid this? The CTA button works great for the…
AB Test Dilemma
I am running an AB test on a site I launched. If I want to launch a new CTA button on my site and as a result, another section of my site performs worse, how do I account for this or how can I avoid this? The CTA button works great for the…
AB Test Dilemma
I am running an AB test on a site I launched. If I want to launch a new CTA button on my site and as a result, another section of my site performs worse, how do I account for this or how can I avoid this? The CTA button works great for the…
AB Test Dilemma
I am running an AB test on a site I launched. If I want to launch a new CTA button on my site and as a result, another section of my site performs worse, how do I account for this or how can I avoid this? The CTA button works great for the…
AB Test Dilemma
I am running an AB test on a site I launched. If I want to launch a new CTA button on my site and as a result, another section of my site performs worse, how do I account for this or how can I avoid this? The CTA button works great for the…
AB Test Dilemma
I am running an AB test on a site I launched. If I want to launch a new CTA button on my site and as a result, another section of my site performs worse, how do I account for this or how can I avoid this? The CTA button works great for the…