Qualitative research books [closed]
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I’m looking for books on qualitative ux research. I majored in graphic design at school, but picked up doing ux research at work. I would prefer a book that gives me the theories and foundations of all the qualitative research employed for…
3 participant per study. Is it worth running at all?
Good morning,
I plan on running an online shop-along to observe how users interact with our website. I asked for 7 users but the management approved the budget for 6 and wanted to split the 6 into two tests. One for child company a, the on…
How to interpret a qualitative user testing feedback
I recently did a virtual shop-along on an ecommerce site. I observed users using the site, and asked questions along the way. I was able to gather a lot of good insights.
All seemed good, except for one thing: Our educational content was r…