Why UX is an Imperative in the Insurance Industry’s Digital Transformation
The insurance industry is in the midst of a profound digital transformation. Innovative new companies such as Root and Lemonade have disrupted the way customers interact with insurers, offering sleek digital interfaces and promises of five-minute policy quotes. In this article, Jon Fukuda, principal at UX design and technical consultancy Limina talks about the current trends and opportunities of digital transformation in the insurance industry.
3 Tactical Steps to Become a Design-Integrated Business
The team at Limina surveyed more than 100 design and user experience (UX) decision-makers across a variety of sectors to find out how they view design and UX, and what role it plays in their company’s success. This quantitative research was supported by phone interviews with design and UX leaders from recognized brands including Google, MicroStrategy, ADP, Geico, Capital One and Atlassian. This article highlights key findings and recommendations from Limina’s research report, “The 2020 Design-Integration Report: 6 Best Practices to Build Design-Integrated Businesses that Win.”