Accessibility and Inclusivity: Distinctions in Experience Design
The web is for everyone. When it is well designed. When it isn’t, it is a barrier. Creating frustration, denying access, failing to represent individuals, and disenfranchising groups. When designers and developers are successful, the web realizes its potential: working for all people. Accessible. Usable. Inclusive. But what does this actually mean for UX teams who have the power—and responsibility—to make it happen?
Accessibility and Inclusivity: Distinctions in Experience Design
The web is for everyone. When it is well designed. When it isn’t, it is a barrier. Creating frustration, denying access, failing to represent individuals, and disenfranchising groups. When designers and developers are successful, the web realizes its potential: working for all people. Accessible. Usable. Inclusive. But what does this actually mean for UX teams who have the power—and responsibility—to make it happen?
Customer-focused Content: Creating Content People Want and Need
Everyone is talking about content, but the problem is not a lack of content. It’s creating customer-centric content. Ready to cast aside the reactionary, splatter approach to content?
Build Better Requirements Documentation: Why, Who, and How
Great products are built from great plans. They require research, a comprehensive strategy, and roadmap. Defined and documented requirements are a key part of the process for the development of a new or complex system. To ensure the product meets users’ needs, it needs to be understood, captured, and agreed upon. Knowing what is required and communicating it in a clear way is a critical part of any new project.
Empathy Mapping: A Guide to Getting Inside a User’s Head
An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s behaviors and attitudes. It is a useful tool to helps teams better understand their users. Empathy mapping is a simple workshop activity that can be done with stakeholders, marketing and sales, product development, or creative teams to build empathy for end users. For teams involved in the design and engineering of products, services, or experiences, an empathy mapping session is a great exercise for groups to “get inside the heads” of users.
Website Personalization Planning
Website personalization is about creating a highly relevant, targeted, and individualized experience to suit a user’s needs.