You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback?

We can tell you: They won’t be. All of your users will be giving you biased feedback. They can’t help it.

The post Don’t Let Your Brain Deceive You: Avoiding Bias In Your UX Feedback appeared first on Smashing Magazine.