The best user experience is the one the user doesn’t notice. It appears smooth and simple on the surface, but hundreds of crucial design decisions have been made to guide, entertain and prevent trouble. If the user experience design does what it’s supposed to do, the user won’t notice any of the work that went into it.

The less users have to think about the interface or design, the more they can focus on accomplishing their goal on your website. Your job as a designer is to give them a straight path to their goal by clearing out the obstacles beforehand.

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