Behavior science as a UX discipline had been gaining momentum for a while, but COVID-19 and the shift to remote collaboration has accelerated that. In the next five or so years, we will see more organizations carving out a specific role for people with behavior science training. For UXers who want to be a part of the applied behavior science revolution, this is a great time to be in the field. A growing community stands ready to welcome you.

Behavior science as a UX discipline had been gaining momentum for a while, but COVID-19 and the shift to remote collaboration has accelerated that. In the next five or so years, we will see more organizations carving out a specific role for people with behavior science training. For UXers who want to be a part of the applied behavior science revolution, this is a great time to be in the field. A growing community stands ready to welcome you.