AMP on affiliate website and "bloggy" style

I'm a lead java developer on the Casino Guru website we'd like to have an UX-people opinion on some of our thoughts. For this client, we'd been told to develop an AMP (Accelerated Mobile Pages) implementation. Now there are two questions from a design point of view: Do you think, that affiliate webpage could be built like a classic blog page? If no, why not please. The second question is similar, just to confirm the first one: What do you think about changing whole concept just in purpose of AMP implementation. Does this UX-change have some affect on audience due to some psychology reasons? Thank you! Marek.